Lego partners with Formula 1 for a new collection of exclusive sets
Lego, the famous Danish manufacturer of building bricks, has just announced an exciting collaboration with Formula 1 to launch a brand new range of products dedicated to fans of motor racing. Expected to be released in early 2025, this one-of-a-kind collection will offer Lego and F1 fans the opportunity to recreate the thrilling world of motor racing through detailed miniature models and immersive gaming experience.
The Lego x Formula 1 collection promises to appeal to a wide audience thanks to a variety of sets suitable for all ages and skill levels. For the youngest, Lego will offer LEGO DUPLO sets, simple and colorful, to introduce them to the world of F1 while developing their creativity.
Car enthusiasts of an older generation will be able to immerse themselves in more detailed creations with LEGO CITY and LEGO Speed Champions sets. These will allow them to recreate iconic scenes such as garages or starting grids, providing a total immersion in the world of competition. In addition, miniature Lego figures will be included, allowing fans to recreate victory podiums at home.
Models faithful to F1 cars
The Lego sets in this collection do not just feature classic cars. They will showcase replicas of the ten F1 single-seaters from the 2024 season, each one equipped with meticulously reproduced Pirelli tires and the official liveries of the teams. Although designed for Lego bricks, these models will faithfully reflect the characteristics of professional racing vehicles, allowing fans to relive the most memorable moments of the season or create their own competitions.
Formula 1 models will also be accompanied by miniature Lego figures, which can be installed in the cockpit of each car, offering users an interactive experience. Whether it’s to take part in a virtual race or simply to display these detailed replicas, enthusiasts will have many hours of fun ahead of them.
A partnership that delights fans
Daniel Meehan, creative head at Lego, expressed enthusiasm about this collaboration: “We are delighted to finally unveil this incredible line of products. We hope that these sets will offer Lego and F1 fans hours of creativity and play, allowing them to relive legendary races and invent new ones.”
With this collaboration, Lego does not content itself with creating simple scale models. The goal is to allow fans to fully immerse themselves in the Formula 1 universe, while also tapping into their imagination to build, customize, and relive the speed and excitement sensations specific to this legendary sport.
A highly anticipated launch
The Lego x Formula 1 sets will be available at the beginning of 2025, marking a new step in Lego’s ambition to offer more interactive and diverse gaming experiences for all its users. Formula 1 fans, young and old, can therefore expect a collection rich in details and surprises, ideal for reliving the most iconic moments of the competition or simply getting carried away by the racing spirit.
This collaboration between Lego and Formula 1 represents a perfect blend of construction and competition passion and should make history for both brands. The first sets are already eagerly awaited and promise to satisfy speed and brick enthusiasts!
