Santander joins Williams as an official partner for 2025
Williams Racing has just announced a new multi-year partnership with Santander, which will begin in 2025.
Santander, one of the main global banks, with 171 million clients worldwide, will join the Williams team to complete its role as official sponsor for 2025.
Santander has chosen Williams as its global platform to connect with its clients, offering exclusive experiences with access to the paddock and events with the drivers, while increasing its visibility, notably in the United States, where three F1 races are held and where the team will showcase the Santander Openbank brand, the statement said.
The logos of Santander or Openbank will appear on the FW47, the pilots’ helmets, and the team outfits throughout the 2025 season.
James Vowles, director of the Williams Racing team, stated: “Williams Racing is proud to add Santander to our growing list of iconic and innovative partners for 2025 and beyond. Partnering with a trusted global banking giant for tens of millions of people around the world is an important step in our transformation, and we look forward to collaborating with Santander to captivate and excite fans in the years to come.”
To celebrate the announcement of the partnership, the Santander logo will appear on the FW46 during the end-of-season test this week in Abu Dhabi, where Spanish driver Carlos Sainz will drive a Williams for the first time.
Williams recently announced extended and expanded partnerships with Duracell, Gulf Oil International, and Kraken for 2025, as well as the first F1 partnership on autonomous vehicles with the robotaxi company Zoox.
Juan Manuel Cendoya, Global Head of Communications, Marketing and Research at Santander, and Vice President of Santander Spain, said: « We are thrilled to partner with Williams Racing in a strategic agreement that allows us to continue offering exclusive experiences to our clients and supporting Carlos Sainz in this new stage. It is one of the most historic and legendary teams in Formula 1, and this partnership complements our role as the official retail bank of the competition with a focus on our key markets. »
