Crypto.com and Formula 1 extend partnership to 2030
Formula 1 has announced the extension of its partnership with Crypto.com until 2030. Crypto.com has also been the official title partner of the Miami Grand Prix since its inception.
The two brands have been collaborating since 2021, and this renewal marks their ongoing commitment to the growth and value this collaboration brings to both parties. These years have also witnessed spectacular growth for Formula 1, which now boasts a cumulative television audience of 1.5 billion viewers following its Grand Prix, 750 million fans worldwide, and 96 million followers on social media.
For its part, Crypto.com has increased its number of users tenfold, now reaching more than 100 million users worldwide. Thanks to this renewed partnership, Crypto.com will focus on creating exclusive experiences and activations for fans during various Grand Prix, with a notable presence at key races throughout the season.
Crypto.com is also the official title partner of the Formula 1 Crypto.com Miami Grand Prix since its first race in 2022 and will continue this collaboration.
Emily Prazer, Chief Commercial Officer of Formula 1, stated: « We have had an excellent partnership with Crypto.com since 2021, and this extension makes them one of our long-term partners. Our sport has evolved significantly during this period, so we are delighted to have them by our side until 2030 and look forward to seeing how they will interact with fans through their race activations. »
Steven Kalifowitz, Chief Marketing Officer of Crypto.com, added: « Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the status of the most recognized cryptocurrency brand in the world. We are more optimistic than ever about the future of cryptocurrencies. We can confidently say that cryptocurrencies are here to stay, and we look forward to maintaining this momentum with Formula 1. »
This partnership renewal coincides with several important milestones for Crypto.com. The company recently released its product roadmap for 2025, which includes the launch of transformative services and offerings to become the one-stop brand destination for cryptocurrencies and digital finance.
