The first Adidas X Mercedes F1 collection is available
Adidas makes its Formula 1 debut with Mercedes! The brand with the three stripes unveils its first clothing collection for the team and its fans.
Good news for Mercedes fans: the first range of merchandise by Adidas is finally available! Caps, t-shirts, sneakers… enough to show support for the Silver Arrows in style. “This collection is the result of hard work and dedication from our creative teams to offer a collection that fans can proudly wear on the street and in the stands during races,” explains Bianca Mast, product manager at Adidas in a Mercedes AMG Petronas press release. The pieces combine the modern design and technicality distinctive to Adidas, with inspiration directly drawn from the F1 universe. Whether you’re in the stands or watching from home, you can represent your favorite team.
An unprecedented partnership between Mercedes and Adidas
You were informed in January: Adidas and Mercedes-AMG PETRONAS F1 Team are joining forces! It’s a first for the German brand, entering the world of Formula 1 with a clear ambition: to optimize the team’s performance and offer fans unique apparel. « It’s incredible for us as a team to work with a brand like Adidas that truly understands what it means to operate at the highest level in sports », enthuses George Russell. And rightfully so! Adidas has fully invested in the design of the equipment, taking into account the specific needs of each team member.
No question of settling for a simple PR stunt! The brand with three stripes has developed ultra-technical clothing for the drivers and staff of Mercedes. George Russell and Andrea Kimi Antonelli will have suits designed in lightweight fabric, to maximize their freedom of movement at the wheel. Meanwhile, the mechanics will benefit from reinforced outfits with reflective details and a cut designed for optimal mobility. The goal? To provide the team with an additional technical advantage that could make the difference on the track.
A first step before Audi?
If Adidas makes its entry into F1 via Mercedes, there’s already talk that the brand could go further… and partner with Audi in 2026, when the automaker completes its acquisition of Sauber. It’s perfect timing for Adidas, which is looking to bounce back after a financially challenging 2023. Especially since the brand lost a historic partnership with the German national football team, which will switch to Nike in 2027. “We are eager to see the famous three stripes in the paddock this season,” says Bianca Mast. Adidas is determined to make its mark and captivate fans with its new collections!
