Formula 1 partners with a lottery
The lottery operator Allwyn becomes an official partner of Formula 1. Beyond sponsorship and the promotion of the lottery gaming organization, both parties aim to highlight their initiatives to make the sport more inclusive.
This Tuesday, February 11, Formula 1 announced a new addition to the family of Formula 1 partners. It is Allwyn, the world’s leading lottery operator. This partnership is planned for several years and will start this year.
This choice was made in part because (of) Allwyn has proven itself through its 300 corporate social responsibility (CSR) and sponsorship initiatives, focused on sports, art, and culture. », while (of) Formula 1 also implements various local and global initiatives to improve communities and make the sport more inclusive. »
Stefano Domenicali, President and CEO of Formula 1, is delighted with this partnership. He adds: “Our collaboration reflects our shared commitment to innovation and empowering communities.”
Its founder, Karel Komarek, stated that this partnership marks a key moment in Allwyn’s international development and highlights the power of [their] lotteries to have a positive impact in the world. As for Robert Chvátal, the CEO of the lottery operator, he expressed his eagerness to start this official partnership with Formula 1, a sport that enjoys a passionate global fan base.
The statement does not specify exactly where the name of this new sponsor will appear. The signatory of the contract is the parent company of Allwyn, Allwyn AG, located in Lucerne, Switzerland. This “lottery” is primarily located in Eastern Europe (Austria, Czech Republic, etc.) but also in the United Kingdom and the United States.
