TAG Heuer joins the F1 Academy
The Swiss master watchmaker recently became the official timekeeper of Formula 1 and has taken on the same role with the all-female F1 Academy series.
TAG Heuer officially partners with the F1 Academy as a sponsor and timekeeper while creating one of the partner designs for 2025.
Recently confirmed as the official timekeeper of Formula 1, replacing Rolex, and the very first title sponsor of the Monaco Grand Prix, TAG Heuer has strengthened its collaboration.
As part of the 10-year, billion-dollar agreement between LVMH and F1 ($100 million per year), TAG Heuer, Moët & Chandon, and Louis Vuitton have all committed to the championship before the 2025 season.
From now on, this initiative also includes the women’s series, and Susie Wolff, the CEO of the F1 Academy, is delighted with the brand’s involvement. We are proud to welcome TAG Heuer as the official partner and first official timekeeper of the F1 Academy from 2025. This partnership reflects a shared commitment to female talent and a desire to accelerate change in our sport. It is certainly no longer just a man’s world.
For Antoine Pin, CEO of TAG Heuer, it’s a partnership that makes sense, as he states: « The values of the F1 Academy perfectly reinforce the commitments and ideals of TAG Heuer where innovation and performance align with our egalitarian spirit and openness to all. We are honored to continue our indelible connection to motorsport by becoming the official partner and official timekeeper of the F1 Academy. »
It was also announced that the Tag Heuer car, operated by Hitech Grand Prix, will be driven by Aiva Anagnostiadis. The 17-year-old Australian will contest her rookie campaign in the F1 Academy this season after finishing 10th in the 2024 Indian F4 Championship.
« I am more than excited for the 2025 season. It’s an incredible opportunity, and working with a team like Hitech GP and a sponsor like TAG Heuer is a dream come true. I am ready to pursue my goals and fight for every opportunity to win », she stated.
In 2025, Hitech makes its appearance on the F1 Academy grid and will present three vehicles, while the total number of participants increases to 18. The seven championship events will take place alongside Formula 1, with the inaugural race held during the Chinese Grand Prix weekend on March 22 in Shanghai.
