Pirelli will customize its podium caps based on the host country

With a bold and innovative approach, Pirelli plans to transform Formula 1 podiums starting this weekend. The iconic tire manufacturer is abandoning the traditional black cap, a symbol of sobriety and uniformity, to introduce a new collection of caps paying tribute to the cultural identity and traditions of the countries hosting the Grand Prix.

For the 2025 season, no fewer than 14 races will be involved in this initiative. Each Grand Prix will feature a unique cap, showcasing colors, designs, and textures directly derived from the national heritage of the host nation.

This bold transformation is the fruit of the imagination of designer and stylist Denis Dekovi and promises a visual diversity never before seen on F1 podiums. Drivers will be given a green and gold cap, inspired by the iconic baggy greens worn by Australian cricket players.

China and Japan will follow with red and gold and blue and gold versions respectively, confirming Pirelli’s commitment to capturing the essence of each culture. Pirelli’s goal is clear: to transform these caps into limited editions, true collector’s items for Formula 1 enthusiasts.

Although large-scale personalized caps are a novelty, Pirelli is no stranger to the idea of adapting its podium accessories. In the past, Pirelli has offered special versions, such as cowboy hats distributed at the first United States Grand Prix in 2012, or the Russian ushankas worn during the Russian Grand Prix in 2015.

These occasional actions had already highlighted the potential of personalization to enhance the podium experience.

🧢 Un peu de changement pour les casquettes offertes par Pirelli aux pilotes du podium en #F1

Voici celles des trois premiers GP 👀 pic.twitter.com/nQjYNYsl7v

— Motorsport France (@Motorsport_FR) March 11, 2025