DIAC on the Renault F1 Team single-seaters!

Renault announced today that the DIAC brand, the French subsidiary of RCI Banque, will appear on the R30 single-seaters of the team for the upcoming races of the Formula 1 World Championship.

Specialist in automotive financing and services in France, Diac is the French subsidiary of the RCI Banque group. The DIAC logo will be visible on the sidepods of the two Renault F1 team single-seaters from the Australian Grand Prix until the Monaco Grand Prix.

Gérard Lopez, President of the Renault F1 Team, commented: « We are delighted to offer this partnership opportunity with Renault F1 to the RCI Banque group and DIAC for the upcoming events of the 2010 season. It is an excellent opportunity for a Renault group brand to benefit from short-term brand exposure. We are happy to welcome RCI Banque and hope our association will be fruitful. »

About RCI Banque: RCI Banque, the financial arm of the Renault Group, 100% owned by it, specializes in automotive financing and services for the Renault, Dacia, Renault Samsung Motors, Nissan, and Infiniti brands. As of December 31, 2009, RCI Banque is present in 39 countries and manages 20.2 billion euros in outstanding loans. With more than a third of Renault and Nissan sales financed, RCI represents a powerful lever for conquest and loyalty for the Alliance’s brands. The group’s activities, structured around its three clients (general public, businesses, and networks), are perfectly integrated into the manufacturers’ marketing.

According to a statement from the Renault F1 Team