Mercedes F1 teams up with Nasdaq for strategic collaboration
On the occasion of the Miami Grand Prix 2025, the Mercedes-AMG Petronas Formula One Team announced a multi-year partnership with Nasdaq, a global financial services giant. This new agreement marks an important step in the German team's strategy of diversifying its partnerships.
Toto Wolff, director of the Mercedes team, expressed his enthusiasm regarding this announcement. « We are delighted to welcome Nasdaq, a global leader in financial technology, into the Mercedes-AMG Petronas F1 team partner family. »
« Partnerships are most powerful when built on shared values. Nasdaq is a partner that not only understands the importance of cutting-edge technology but also embraces our commitment to continuous growth and resilience. » This partnership reflects a common vision focused on technological innovation and performance.
Increased visibility at the Miami Grand Prix
Starting this weekend in Miami, the Nasdaq logo will be visible on the pit wall structure and the Mercedes engineers’ station. This presence marks the beginning of a collaboration aimed at enhancing the visibility of both brands on the international stage.
Adena Friedman, CEO and President of Nasdaq, stated: « Our partnership with the Mercedes-AMG Petronas F1 team embodies our shared passion for technology and performance, as well as our deep commitment to building the most competitive teams in the world. »
« Together, we will accelerate the growth of our respective organizations while creating exceptional experiences for sports fans. »
Richard Sanders, Chief Commercial Officer of Mercedes, highlighted the importance of this alliance. As part of the partnership, Nasdaq and the Mercedes-AMG Petronas F1 team will collaborate on stories and experiences at the intersection of business, technology, and sport, emphasizing the strong alignment between the brands and their audiences.
« From cutting-edge technology to creating strategic alliances with forward-thinking brands, we look forward to collaborating with Nasdaq for the benefit of our fans, our partners, and our team. »
This strategic partnership aims to offer enriching experiences to fans while strengthening both entities’ commitment to innovation and performance.
This partnership between Mercedes and Nasdaq illustrates the convergence between high-level motorsport and technological financial services, highlighting the growing importance of innovation and cross-sector collaboration in the world of Formula 1.
