Le 31/03, 04:53
Now that the season has started in Australia, the spotlight shifts to Malaysia, the next stop of the Formula One Circus. Currently, the organizers' sales targets are still far from being met, as nearly 40% of the seats are still available for Sunday.
Le 30/03, 06:31
New stage of collaboration between Kaspersky and Ferrari: the Russian company specializing in antivirus software has just unveiled a version in Scuderia colors.
Le 29/03, 07:17
Even though TF1 has decided to no longer grant its viewers the qualifying sessions, the leading French channel still gathered 1.8 million viewers in front of their TVs for the season launch.
Le 24/03, 19:46
The crisis seems to have passed for the Formula 1 teams. Thus, the total sponsorship budget collected by the various teams this F1 2011 season reached 586 million euros, an increase of nearly 10% compared to the previous season.
Le 17/03, 15:19
The Belgian Grand Prix will now benefit from a title sponsor starting this season as Shell has committed to this role for several seasons.
Le 17/03, 14:30
Two weeks before the start of the 2010 season, Lewis Hamilton had decided to do without his father's services as an agent. He had then decided to handle the negotiations of his various contracts himself. But faced with the task, he preferred to enlist the services of an industry heavyweight, Simon Fuller.
Le 16/03, 17:37
After six years of collaboration within a simple client-supplier relationship, Sauber and Mitsubishi Electric have decided to take it a step further by appointing the Japanese company as the team's technical partner, which will allow it to increase its visibility.
Le 16/03, 16:56
Until now, the majority of sponsors displayed on Force India cars were part of the business empire of the team's owner, Vijay Mallya. But with the appointment of Sadie Wigglesworth as head of sponsorship acquisition and media, the situation could change in the future.
Le 16/03, 16:39
When the Crown Prince of Bahrain was forced to cancel the inaugural race of the F1 championship, he hoped it would only be a postponement of a few months. However, the protests by the country's Shiite majority have not subsided, and the king has been obliged to declare a state of emergency by enacting martial law for the next three months. The Grand Prix has therefore become more secondary than ever for the country.
Le 14/03, 21:03
American television networks definitely love Formula One: after CNN with Lotus Racing last year, the financial news channel CNBC has decided to invest alongside Virgin Racing.
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